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It’s time to fall in love with your hair again.
At Iles Formula we are passionate about healthy hair. Our formulas were created as an antidote to the tortured hair we see so often. Put simply, healthy hair is undamaged, it doesn’t break easily and has a gorgeous natural texture and shine. Healthy hair is hydrated and nurtured as opposed to feeling brittle; damaged hair typically has an uneven, rough and frizzy texture. Healthy hair means less split ends, frizz, hair discoloration, shedding, and dryness.
Our Ultimate Hair Care Routine for Healthy Hair
Want to get healthy hair? Then you need to start using the right products!
While lifestyle changes and habits are important, the hair products that you use in your routine are going to make the biggest difference when it comes to factors such as shine, softness and lustre. Here are our product recommendations and tips for achieving bouncy, glossy, healthy hair:
Use a gentle shampoo
When we cleanse our face, we always look for the kindest ingredients, so why do we so often neglect that love and care for our hair? As with cleansing your face, you should always opt for a gentle formula when washing your hair. You don’t want to use a highly abrasive formula, as this will strip your hair further, making it difficult to prevent and repair breakage and maintain hydration.
Opt for natural and soothing formulas enriched with natural antioxidants. The Iles Formula Shampoo is formulated with the most exclusive, high-performing, sustainably sourced, antioxidant-rich ingredients to work for all ages and hair types. It is free from Sulphates, Silicones, and Parabens to nurture, protect, and heal the hair.
Naturally nourishing, active vegetal extracts help restitute dull hair, leaving it sumptuously lustrous. Your scalp’s natural pH often determines the condition of your hair, so using natural, pH-balanced ingredients will ensure your hair is in the best condition possible.
The Iles Formula Shampoo and Conditioner have been clinically tested to stop hair breakage within the first use!
Hair breaks because it is brittle. The Iles Formula shampoo + conditioner combo has been clinically proven to soften hair from the first use. Be sure to bring the shampoo’s lather all the way to the ends of your hair; this is essential to start the process of softening up glass-like brittle hair.
The conditioner completes the process of hair softening. The results are immediate and clinically proven to repair and stop breakage.
Hair Treatments
We are all about minimalism with maximum performance. The Signature Collection is the heartbeat of our brand. It’s a simple, 3 step method, that can be changed up or added to depending on your goals and needs. For example, if you have curly or textured hair, swap out the Finishing Serum for the Curl Revive, or if you want that once a month special nourishing moment add the mask for 15 minutes between the Iles Shampoo and Conditioner.
People often ask “if I use the mask, do I still need to use the conditioner?” YES, you do! The mask and conditioner have different purposes. The mask adds more moisture and the conditioner shuts down the hair cuticle locking in that added moisture. When the Iles shampoo has softened up the hair shaft, this is the perfect time to add the mask as the hair is in ‘drink mode’, then finish with the Iles Conditioner. The Iles Formula Hair Mask is a sumptuous, indulgent cocktail for the hair + scalp, working to strengthen, nourish and deliver an extra suppleness to the hair.
Protect your hair
One of the fastest ways to damage your hair and say goodbye to that lustrous shine is to fail to protect it from external damage. Whether it be environmental assaults such as UV damage, damage from hot styling tools, or color damage, it’s highly important to protect your delicate tresses from any external factors.
The Iles Formula Finishing Serum or Curl Revive depending on your hair texture are must-haves for protection against Heated Tools + UV + Color Fade + Humidity without ever weighing the hair down. Enriched with nourishing ingredients both the Iles serums are full of good-for-you fatty acids to protect and moisturize ALL hair types.
This formula improves hair elasticity, further helping to reduce breakage, especially when used alongside the Iles Formula Shampoo and conditioner.
Alongside the products you put on your hair, it’s also best practice to protect your hair from breakage during the night; you can do so by tying it up in a loose ponytail or using a satin or silk pillowcase or cap. This will reduce friction between your pillow which results in more easily brittle and breakable strands.
By following the above steps and turning these tips into good habits, you will soon have the healthy, nourished hair of your dreams.
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